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How we work

Two ways in. Same accountability line.

Webaroo is a venture operating firm that co-builds new AI-native companies and embeds operating teams to turn existing ones AI-native.

Most firms in this category advise from the outside or staff from a distance. We sit inside the work — in the cap table when it's a build, in the engineering rotation when it's an operate engagement, in the daily standup either way.

Mode comparison

Which one are you?

01
Co-Build
Companies born AI-native.
02
Operate
Companies becoming AI-native through Webaroo.
Engagement type
New company, co-founded
Existing company, embedded
What Webaroo holds
A founders’ equity position
A subscription engagement with technology access
Who you bring
A founder and a founding bet
A team and a bottleneck
Cadence
Week 0 → spinout standing on its own
Week 0 → ongoing, with a hand-off plan
Accountability
On the cap table, in the build
In the standup, on the backlog
01
Mode 01 — Co-Build

Companies born AI-native.

We co-found AI-native companies from zero. You bring the founding bet; we bring the team and the platform; we sit in the cap table and run the build with you.

Who should pitch us

Founder-operators with a clear founding bet — domain-deep, technical or commercial, ready to give up exclusivity for compounding leverage. Pre-seed-equivalent stage. We don't need a working product, but we need a thesis we can both back.

What we bring

  • A founding team — senior engineering, ops, GTM — already on the cap table
  • Time-zero platform infrastructure (auth, billing, data, eval, deploy) so you skip the first six months of plumbing
  • A category-shaping founding bet — we co-design how this company actually wins, not just what it ships
  • Capital that comes with operators, not just operators that come after capital

The cap table

We co-found and hold a founders' equity position with standard vesting. The spinout operates on its own cap table from day one — Webaroo isn't a downstream investor, we're on the cap table with you from the first wire.

How a build runs

Week 0 to spinout, on the same clock as a real company.

  1. Week 0
    We meet. We agree on the founding bet. We close on terms.
  2. Week 1–2
    Proof of value. The smallest possible version of the idea, shipped to real users in two weeks.
  3. Week 3–6
    Build to first paying customer. Real money, real handoff, real on-call.
  4. Week 7–12
    Scale path. Second sale. Third sale. The playbook the company will run on.
  5. Beyond
    Spinout standing on its own as a real company. We stay on the cap table.
What success looks like: the spinout is a real company. Its own term sheet. Its own runway. Its own GTM. We move from co-builder to investor and operating partner as the team scales.
Pitch us a company
02
Mode 02 — Operate

Companies becoming AI-native through Webaroo.

We embed forward-deployed teams into existing companies and turn them AI-native — same standups, same backlog, same accountability.

Who we Operate for

  • You have a company — real revenue, real team — and a real bottleneck on becoming AI-native.
  • You’ve tried fractionals, agencies, or staff aug. The work didn’t move.
  • Your engineering, ops, finance, or business motion is the thing slowing the company down — and your team knows it.
  • You want a partner inside the work, not a vendor outside it.

The embed model

Forward-deployed teams. Not staff augmentation, not consultancy, not a fractional contract. Senior operators on the work — sitting in your standups, opening your tickets, on your on-call rotation, on your accountability line. Same rituals as your people, from week one.

Engagement structure

A subscription engagement that includes technology access — we're pioneering this category, so the structure reflects shared risk and embedded ownership rather than hour rates. Specifics are scoped under NDA against the engagement we agree on the fit call.

Where we embed

Four capability domains, one accountability line.

We don't pick one function and call it a discipline. We embed across whatever the company actually needs to make AI-native — and we make sure the work moves between them.

How an embed runs

From fit call to running without us.

  1. Week 0
    Fit call. 45 minutes. We figure out where you’re actually stuck. If we can’t move it, we say so.
  2. Week 1
    Embed plan. You see who’s joining your team, what they own, what ships first, and the metric we hit.
  3. Week 2
    Deploy. Our team is in your Monday standup. Same rituals as your people from day one.
  4. Ongoing
    We sit on your weekly review and your monthly metric review. Work product is the system in production.
  5. Hand-off
    We plan for our exit from day one. The new system survives our leaving with a team trained to run it.
What success looks like: the function we embedded in is operating differently in production — and your team can run it without us. Same backlog, fewer bottlenecks, the metric on your dashboard you wanted to move.
Book a fit call
Why us, specifically

What you stop comparing us to once we're embedded.

  • Most consultancies ship you a deck and a roadmap.
    We ship the system in production. The deck stays on our laptops.
  • Most dev shops bill by the hour and disappear at handover.
    We commit to the metric and stay until your team can run the new thing without us.
  • Most fractionals split their week across five companies and never quite own the outcome.
    Our team sits in one engagement at a time, on your accountability line, on your on-call rotation.
  • Most staff augmentation drops a contractor and walks. The work fits whoever’s on the bench.
    We staff the engagement with senior operators by name, fit-matched to the bottleneck, embedded in your standups.
License — Q2 2027

Roo OS is our internal operating platform. It coordinates how work moves from request to ticket to approval to deployment across our portfolio and Operate engagements. Public availability is targeted for Q2 2027.

Two ways in

Pick the one that matches where you are.

Mode 01 — Co-Build

You have a founding bet. We'll co-found.

You're building a new AI-native company and you want a partner in the cap table, on the build, in the daily standups.

Mode 02 — Operate

You have a company. It needs to be AI-native.

You're running an existing company and the gap between strategy and execution is what's slowing you. We embed forward-deployed teams across tech, ops, business, finance.