Webaroo is a venture operating firm that co-builds new AI-native companies and embeds operating teams to turn existing ones AI-native. Founded in 2018 by Connor Murphy and headquartered in Fort Myers, Florida.

How does Webaroo engage with companies?

Two ways. Co-Build: we co-found AI-native companies from zero — you bring the founding bet, we bring the team and the platform, and we sit on the cap table. Operate: we embed forward-deployed teams into existing companies — same standups, same backlog, same accountability line as your people.

What does Co-Build mean at Webaroo?

Co-Build means Webaroo co-founds new AI-native companies from zero. Webaroo holds a founders’ equity position with standard vesting; the spinout operates on its own cap table from day one. Webaroo isn’t a downstream investor — it’s on the cap table from the first wire.

What does Operate mean at Webaroo?

Operate means Webaroo embeds a forward-deployed team inside an existing company across whichever function is the bottleneck — technology, operations, business, or finance. The team sits in standups, opens tickets, and runs the rituals on the same accountability line as your people. The work product is the system in production, and a team trained to keep it running after we step out.

Roo OS is Webaroo’s internal operating platform. It coordinates how work moves from request to ticket to approval to deployment across our portfolio and Operate engagements. Public availability is targeted for Q2 2027.

Where is Webaroo based?

Webaroo is headquartered in Fort Myers, Florida, with a U.S.-led, globally distributed engineering model.

Webaroo was founded by Connor Murphy, who serves as Founder and Chief Executive Officer.

How is Webaroo different from a consultancy or a dev shop?

Most consultancies ship a deck and a roadmap. Most dev shops bill by the hour and disappear at handover. Webaroo ships the system in production, commits to the metric, and stays until your team can run it without us. Same standups, same backlog, same accountability — not a vendor relationship.

Capability — Operate

Business.

Pipeline doesn't fix itself. Neither does the GTM motion underneath it.

Webaroo embeds in your business function during an Operate engagement. We don't write you a market sizing PDF. We sit in your sales and BD rhythms, take ownership of the parts that aren't moving, and rebuild them.

The work usually starts where one of these is broken:

Outbound that should be working and isn't
Channel partnerships that exist on paper and not in revenue
Pricing pages that aren't converting
Discovery-call cadence eating your senior team's calendar without producing pipeline
A product the market wants that GTM hasn't caught up to

We rebuild whatever's leaking — lead routing, pricing tests, partner motion, contract handoffs — and put it on a visible system your team can run without us in the room.

One example

Vluxure — uber-luxury concierge platform — needed a GTM motion that actually closed members. Webaroo built the storefront, the Stripe-powered tiered membership, and the real-time concierge workflows that the BD team actually runs. Result: 3x industry-average conversion on memberships, end-to-end in 15 weeks.

What you stop paying for

The fractional CRO who doesn't take account ownership
The agency that books “qualified” leads who never close
“We'll fix the GTM next quarter” when it's already been three quarters

What you get instead

BD operators in your weekly pipeline review
A clear deal funnel with named owners
Marketing-to-sales handoffs running on infrastructure, not memory

If your numbers are flat and the playbook hasn't — that's the conversation.

Book a fit call