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AI for retail and ecommerce. Every question answered before the shopper leaves.

If you sell online and in store, you lose sales between the question and the checkout. We build the store that answers from your catalog, an agent for your site chat, and an agent for your store phone line, all logging to your CRM.

Ask Roo: Could an AI agent answer shopper questions from our catalog?

StorefrontStorefront, set up for retail and ecommerce.
Catalog / AI / Picked / Checkout
Products that fit first
Storefront, Inbound Agent, Voice Agent
First step
A straight answer from Roo, or 15 minutes with Connor Murphy, our Founder and CEO.
First paid step
The 10-day AI readiness assessment, a fixed fee quoted on the call.
Your control
A person approves anything that moves money or access. Your team can cut off our access in one step.

Where it breaks. Three places the work piles up.

  1. 01/03

    The store answers after the shopper has left

    Fit, availability, shipping cost, returns. The questions arrive by chat, email, and phone, and most get a reply the next business day. By then the shopper has bought somewhere else.

  2. 02/03

    The site was built once and never touched again

    Apps installed and never switched on. No email capture. Shipping rates set at launch and never checked against carrier costs. Product pages that AI search engines skip. Each gap costs orders you never see.

  3. 03/03

    Phone orders and walk-in questions never reach the system

    The store floor and the phone line run on paper and memory. A hold taken by phone never reaches the stock count, and the caller's details never reach your customer list.

What fits. The products that take each problem off your desk.

  • Storefront

    48-inch listing / Shipping table / Answer that matches checkout

    A Shopify or headless store on your domain. It carries your catalog, shipping rules, and policies.

    See Storefront
  • Many touches come in from the web form and the inbox. Most stop short of your rulebook, the written rules your team approves, and the qualified one is booked.

    Site chat, store line / Store rules / Two questions logged / Store team

    Inbound Agent

    Answers product, shipping, and return questions in your site chat, captures the shopper's details, and logs every conversation to your CRM.

    See Inbound Agent
  • A call arrives as a wave, passes your rulebook, the written rules your team approves, and settles into one booked slot. Some calls go to the front desk.

    Console order / Checkout / Floor model on hold / Both in the CRM

    Voice Agent

    Covers the store line: stock checks, order status, holds, and pickups, with a handoff to a person for anything it should not decide.

    See Voice Agent

A late question, answered from the catalog. The hard one goes to a person.

Three days at a home furnishings retailer, from the first request to the handoff.

Illustrative / Example data / No live actions

Request

A shopper asks about a width at 9:40 p.m.

The site chat gets a question: does the oak console come in the 48-inch width, and what does shipping cost to the shopper's zip code? In the same hour, a caller asks the store line whether the floor model is still available.

Does the oak console come in the 48-inch width?

Inbound Agent

Site chat, store line / Store rules / Two questions logged / Store team

Knowledge

The answer comes from the catalog, not a guess

The agent reads the 48-inch listing, the shipping table, and the return policy from the store. The price and the delivery window it quotes match checkout.

Sources

48-inch listing. Shipping table. Return policy.

Storefront

48-inch listing / Shipping table / Answer that matches checkout

Action

The shopper orders. The caller gets a hold.

The shopper buys the 48-inch console at checkout. The Voice Agent puts the floor model on hold until Saturday and confirms the pickup window before the call ends. Both contacts land in your CRM with the transcript.

The floor model is on hold for you until Saturday.

Voice Agent

Console order / Checkout / Floor model on hold / Both in the CRM

Handoff

The damaged delivery goes to a person

Three days later the shopper writes back: the console arrived with a cracked leg. The agent does not offer a refund or a replacement. It hands the thread to your team with the order, the photos, and a summary, and a person decides.

Waiting on approval

Damaged delivery: the order, the photos, and a summary

Inbound Agent

Shopper writes back / Damaged delivery / Your team decides / Thread with the order

What owners ask before the first call.

We usually recommend starting with the Inbound Agent on the site chat, because it covers the questions that cost sales today. Stores with a weak or aging site start with the Storefront. Shops with a busy phone line add the Voice Agent.

Yes. The agent answers only from your catalog, shipping rules, and return policy. If a product, a price, or a delivery date is not in the store, it says so and offers a person.

Yes. The Storefront is built on Shopify or as a headless store on your domain, and the agents read the catalog and the policies from it. Existing Shopify stores keep their store and add the agents.

It hands the conversation to a person with the transcript, the order, and a summary. Your team sets the rules for what always goes to a human, such as refunds, custom orders, or a complaint about a damaged delivery.

It takes the details for a hold or a pickup, not payment. The Voice Agent answers stock and order-status questions, and anything that needs a card or a decision goes to a person with a summary of the call. Every call is logged.

At Webaroo, a single-workflow build is a fixed fee for a defined scope, quoted on a call. Half the assessment fee is credited, only toward a 12-month contract. The agents run under a usage cap, and we are alerted before the cap is reached, so a busy sale weekend does not run past it.

Webaroo's AI readiness assessment takes ten days and delivers an AI inventory, risk tiers, the top 3 workflows with today's numbers and a 90-day plan.

Answer the next shopper before they leave. A straight answer first.

The first paid step is your AI strategy, a 10-day AI readiness assessment: AI inventory, risk tiers, the top 3 workflows with today's numbers and a 90-day plan.