A storefront in your own voice, an inbox that sorts itself, and a restock request drafted before you run out. We build all three. You approve every reorder.
Ask Roo: Could an AI agent draft our restock requests before we run out?
01/03
The brand, the packaging, and the story are ready. The storefront is a theme with placeholder copy, no email capture, and no reason to come back before launch day.
02/03
Wholesale inquiries, influencer requests, retailer forms, and customer questions land in one inbox. Replies, fulfillment, and restock all wait on the founder's attention.
03/03
Orders live in the store, inventory at the co-packer or the 3PL, spend in the ad accounts. Restock decisions get made late and by gut.
Grocery buyer / Contact form / Wholesale inquiry / Founder
A launch site or Shopify store in your brand's voice, with the catalog, the story, and an email signup built in, so early visitors leave their email before the product ships.
See StorefrontWholesale terms / Case sizes and lead times / Answer, from the terms
Sorts wholesale buyers from press from customers, answers what your catalog and policies already cover, books qualified wholesale buyers onto your calendar, and logs every contact in your CRM.
See Inbound AgentFirst-week orders / Restock threshold / Restock request / Waiting on the founder
Watches orders and inventory, drafts the restock request when projected stock drops below your threshold, and queues reorder and review emails to first-time buyers for your team to approve.
See Workflow AgentLaunch week at a canned beverage brand, from the first wholesale inquiry to the first restock request.
Illustrative / Example data / No live actions
The launch site has been live for three weeks with the brand's story and a watchlist signup. At 9:12 on launch morning, a buyer for a twelve-store regional grocer fills in the contact form. They want the wholesale sheet and the minimum case order.
StorefrontGrocery buyer / Contact form / Wholesale inquiry / Founder
The inbound agent reads the message, tags it wholesale, and answers from the brand's own wholesale terms, case sizes, and lead times. A fan asking about caffeine content and a podcast asking for an interview get sorted into their own lanes in the same minute.
Inbound AgentWholesale terms / Case sizes and lead times / Answer, from the terms
The buyer gets the wholesale sheet and a 15-minute slot on the founder's calendar. By Thursday, first-week orders alone put projected stock below the threshold the founder set. The workflow agent drafts a restock request to the co-packer before the wholesale call happens.
Workflow AgentFirst-week orders / Restock threshold / Restock request / Waiting on the founder
The founder opens one screen: the buyer call on the calendar, the restock request waiting for a yes, and the podcast request flagged for a personal reply. Review emails to first-week buyers sit on the same screen, ready to approve and send on the founder's schedule.
Workflow AgentFounder's screen / Buyer call booked / Founder approves / Restock request sent
An energy drink brand. Webaroo co-founded TICKR Energy.
Most brands start with the Storefront, so the launch site speaks in their voice and collects emails from day one. They add the Inbound Agent when wholesale, press, and customer messages pile up in one inbox. They add the Workflow Agent when restock and reorder decisions should run on order and inventory data, not memory.
Both. We build on Shopify when the catalog and checkout fit it. We build a custom site or app when the brand needs something a theme cannot do, such as a launch site laid out like a live market ticker. The custom web and mobile apps playbook explains how we decide.
It recognizes the inquiry as wholesale, replies with the terms and case information your team has approved, books a call on the right person's calendar when the inquiry qualifies, and logs the contact and the conversation in your CRM. Press, influencer, and customer messages get sorted into their own lanes with their own rules.
It reads orders from your store and stock levels from your 3PL or the inventory sheet your co-packer sends, projects stock forward, and drafts the restock request when projected stock will drop below a threshold your team sets. A person approves the request before it is sent, and every step is logged.
Yes. Webaroo co-founded TICKR Energy, an energy drink brand. The TICKR Energy venture page has the details.
TICKR Energy, a venture we co-foundedWebaroo's AI readiness assessment takes ten days and delivers an AI inventory, risk tiers, the top 3 workflows with today's numbers and a 90-day plan.
At Webaroo, a single-workflow build is a fixed fee for a defined scope, quoted on a call. Half the assessment fee is credited, only toward a 12-month contract.
The first paid step is your AI strategy, a 10-day AI readiness assessment: AI inventory, risk tiers, the top 3 workflows with today's numbers and a 90-day plan.
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