The problem
The site goes up as a theme with placeholder copy, so early visitors leave without leaving a name. When demand arrives, every wholesale inquiry, press request, customer question, and restock call lands in the founder's inbox.
What goes wrong
- The site launches as a brochure. It tells the story and captures nothing, so launch day starts from zero names.
- Wholesale, press, and customer questions land in one inbox, and the founder sorts them by hand between fulfillment runs.
- Restock is decided late. Orders live in the store and stock sits at the co-packer or 3PL, so nobody sees how many days of stock are left until the month closes, and the reorder goes out by gut.
The approach
- We build the storefront in your voice with one conversion path: the waitlist before launch, the cart after.
- We write the content with you, structured so search engines and AI assistants can read it, and wire capture, analytics, and email before the first visitor arrives.
- We put the Inbound Agent on your forms and chat. It sorts wholesale, press, and customer questions, answers from your terms, and books the calls worth taking.
- We connect orders and inventory to the Workflow Agent. When stock crosses your threshold it drafts the restock request, and a person on your team approves it.
When it works
You have a launch date and one person who can say yes to a wholesale call and approve a restock. Start before the product ships, so the list is already growing when it does.
Why the storefront comes first
A consumer brand has one asset before it has revenue: attention. The packaging is done, the story is good, and the launch date is on the calendar. Then the site goes up as a theme with placeholder copy, and every visitor who finds it early leaves without leaving a name.
The storefront fixes that when it is built as a product instead of a brochure. It carries the story, it captures the visitor, and it is ready to sell the day the product is.
What the launch site has to do
Tell the story in your voice
The copy is written with you, not generated from a category template. If the brand is loud, the site is loud. If the brand reads like a market ticker, the site should move like one.
Be readable by machines
Search engines and AI assistants read the site too. Schema, a sitemap, and share images ship with every page, so an assistant asked about your category can read your pages and point to them.
How we build it
First come brand, structure, and copy. We agree the pages, the catalog shape, and the voice, and set the design system. Forms, analytics, and pixels are wired before any content goes up.
Next are build and content, on a private preview link. SEO foundations and schema ship with each page. A launch site goes live here.
Then, for a store, come payments, inventory, and shipping, connected and tested with real orders. Then the store launches.
DNS moves only on your written approval.
After launch: the inbox and the restock
The storefront is the first build, not the last. When demand arrives faster than the back office, the Inbound Agent takes the inbox and the Workflow Agent takes the restock. A person approves anything that moves money.
One we co-founded
Webaroo co-founded TICKR Energy.
When it does not work
It does not work when the brand is still deciding what it is. It does not work if nobody reads the review queue in the first weeks, because the agents improve only when someone corrects them. And it does not work without a threshold: the restock request needs a number from you.
Where to start
If the storefront is the first thing to fix, start there. If you also make or distribute the product, manufacturing and distribution covers orders read into your ERP and supplier invoices matched before you pay. If you are not sure the storefront is first, ask Roo, Webaroo's AI: What should our launch site do before the product ships?
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